Market Share, Sales and Business Plan Preparation
Whether you will be offering a product or a service - one of the most important parts to a Business Plan will be the section on Market Share and Sales. If you are unsure of exactly how you will accomplish this as you prepare your business plan then you need to take an aggressive stance on your first rough draft in these sections.
You will come back to these sections after you have completed the proformas and after you have done your de diligence in demographic research, target marketing, evaluating the market segments and competition.
Below is a "rough draft" quick statement for an oral hygiene product that was invented by Charles Shooster PhD. Perhaps this sample will indeed give you some insight as you work thru your business plan for your company:
Market Share
We will compete like wild banchees for market share, as we are not interested in sharing anything, we intend to take all and ask questions later. Our company does not share well, mainly because our product is superior, customers know this and our biggest competitor has already left the market prior to our launch. There will be competing products and we expect copy cats, however we also know we can out think, out hustle and out sell our competition, just let them try to compete with us, as we are the competition and they will know it. If this bothers you, you are on the wrong team and this is a perfect time to gracefully exit and have a nice life.
Sales
We will hire Los Angeles based actors to man our telephone campaigns to call on purchasing agents in the distribution channels we seek. For instance, there are 200 companies which sell products thru catalogs using MLM; there are 150 major companies selling to the Vending Machine Industry; there are 400 organic food chain stores; etc. We will use Craig's List and Hollywood Reporter for help wanted advertisements.
We will pay these individuals a nominal sum to start of $350.00 plus commission on the sales they close. They will direct the buyer to the website and online video demonstration and attempt to secure the order. We will in some cases mail samples to the buyers to assist in closing the sale. We will offer terms in billing to large corporations, which are well established with good credit ratings.
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The important thing is to not allow this to hold you up. You must set the tone and mood of your own convictions and then continue the planning process. I certainly hope you will understand the necessity and foresight in this article. I wish you the best of luck and success in whatever business you are starting. Sincerely, Lance.
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
